As this is the last post for the forecasting report, here are the links..
http://08070233d.blogspot.com/2009/04/itc3401-fashion-trend-analysis-color.html
http://08070233d.blogspot.com/2009/04/color-forecasting-report-2.html
2009年4月21日 星期二
2009年4月20日 星期一
2009年4月19日 星期日
2009年4月11日 星期六
Color Forecasting Report (2)
Forecast 2010 Fall Winter
Firstly, we can see some reference about the color trend of the coming 2010 fall winter.
AUTUMN/WINTER 2009/10
WOMENSWEAR EARLY COLOUR
AUTUMN/WINTER 2009/10
Archetypal monochromatic tones range from flawless(無瑕疵) black, and warm or cool greys to purest white.
A collection of fresh, muted, powdery shades.
Soft enamels, golden yellows and mustard(芥末)tones.
Lacquer(漆)red and India pink infuse an exotic orientalia(東方文物), complemented by darks with a blue cast.
Ultraviolet casts a shadow over cool dark browns and pale, limpid(清澈的)tones.
Oily navy underpins a range of flat tones, from cool blue greys to a vibrant royal blue.
A forest of greens from warm olive to darkest evergreen.
Architectural brick磚 browns shot through with gingery metallics金屬.
Sourcing: http://www.wgsn-edu.com/
Firstly, we can see some reference about the color trend of the coming 2010 fall winter.
AUTUMN/WINTER 2009/10
WOMENSWEAR EARLY COLOUR
AUTUMN/WINTER 2009/10
Archetypal monochromatic tones range from flawless(無瑕疵) black, and warm or cool greys to purest white.
A collection of fresh, muted, powdery shades.
Soft enamels, golden yellows and mustard(芥末)tones.
Lacquer(漆)red and India pink infuse an exotic orientalia(東方文物), complemented by darks with a blue cast.
Ultraviolet casts a shadow over cool dark browns and pale, limpid(清澈的)tones.
Oily navy underpins a range of flat tones, from cool blue greys to a vibrant royal blue.
A forest of greens from warm olive to darkest evergreen.
Architectural brick磚 browns shot through with gingery metallics金屬.
Sourcing: http://www.wgsn-edu.com/
From the 8 color predicted, black, green and blue are mostly probably used by Polo Ralph Lauren. Therefore, i would like to choose smoky-grey, ultra blue and forest green to be the main color tones for the 2010 fall winter.
Next, i would like to choose the color scheme might be used.
As mentioned before, the most popular color scheme used by Polo Ralph Lauren is Achromatic Color Scheme. On the other hand, Monochromatic Color Scheme is also frequently adopted by Polo.
In conclusion, it is possible that Achromatic Color Scheme and Monochromatic Color Scheme in Smoky-grey, ultra blue and forest green might be adopted in the fall winter collection 2010 of Polo Ralph Lauren.
Color Forecasting Report(1)
ITC3401 Fashion Trend Analysis
Color Forecasting Report - Polo Ralph Lauren
- History
The Polo/Ralph Lauren Corporation (RL) has become one of the best-known fashion design and licensing houses in the world. Founded by American designer Ralph Lauren in the late 1960s, the company boomed in the 1980s as Lauren's designs came to be associated with a sophisticated and distinctly American attitude. The company's first products were wide ties, but it soon designed and manufactured an entire line of menswear before entering the more lucrative women's fashion market as a designer and licenser. By the 1980s, the Polo/Ralph Lauren name helped sell a wide array of products, including fragrances and accessories for men and women, clothing for young boys and infants, and a variety of housewares, shoes, furs, jewelry, leather goods, hats, and eyewear. The company licenses nearly 300 manufacturers and 100 retail outlets around the world. RL also runs 240 of its own stores in the United States.
- Color Analysis for 05-09
2005
2006
2007
2008
2009
Conclusion: The most popular color scheme used ...
2009年3月1日 星期日
2009年2月6日 星期五
History of Polo Ralph Lauren
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Brooks Brothers. In 1968 he started a line of men's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first standalone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line was introduced in 1993.
The brand now produces clothing, accessories, fragrances, furniture, operates the restaurant RL in Chicago, and sponsors a Harlem cancer center in association with Memorial Sloan-Kettering Cancer Center. The flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City.
Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching 2 billion pounds per year.
See: http://en.wikipedia.org/wiki/Polo_Ralph_Lauren
The brand now produces clothing, accessories, fragrances, furniture, operates the restaurant RL in Chicago, and sponsors a Harlem cancer center in association with Memorial Sloan-Kettering Cancer Center. The flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City.
Other flagship stores are located in Chicago, East Hampton, London, Miami, Milan, Palm Beach, and Tokyo.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching 2 billion pounds per year.
See: http://en.wikipedia.org/wiki/Polo_Ralph_Lauren
Mass customerization
In our group discussion, all our group members didn't understand what means by 'Mass Customerization'. I have searched about the meaning of it.
From Wekipedia:
Mass customization, in marketing, manufacturing, and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.
"Mass Customization" is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.”
The concept of mass customization is attributed to Stan Davis in Future Perfect[1] and was defined by Tseng and Jiao (2001, p. 685) as "producing goods and services to meet individual customer's needs with near mass production efficiency". Andreas Kaplan and Michael Haenlein concurred, calling it "a strategy that creates value by some form of company-customer interaction at the fabrication and assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products".
From Wekipedia:
Mass customization, in marketing, manufacturing, and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization.
"Mass Customization" is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.”
The concept of mass customization is attributed to Stan Davis in Future Perfect[1] and was defined by Tseng and Jiao (2001, p. 685) as "producing goods and services to meet individual customer's needs with near mass production efficiency". Andreas Kaplan and Michael Haenlein concurred, calling it "a strategy that creates value by some form of company-customer interaction at the fabrication and assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products".
Class exercise no.2 (b)
Designing a feedback form:
1. Do you like dark colour or warm colour?
2. Do you think red represents confidence?
3. How do you feel about pale colour?
4. Which one do you prefer? Black or white?
5. Which colour will you choose for a formal suit? Black, blue, grey or white?
6. Will you make a hair colour treatment?
1. Do you like dark colour or warm colour?
2. Do you think red represents confidence?
3. How do you feel about pale colour?
4. Which one do you prefer? Black or white?
5. Which colour will you choose for a formal suit? Black, blue, grey or white?
6. Will you make a hair colour treatment?
Class Exercise no.2 (a)
Schoolmate A
Liftstyle: Always wearing sharp and attractive clothes, but she would not wear animal print. Her wearing style is girlish and sytlish and never been sporty.
Colour preferences: Red and sharp blue.
Schoolmate B
Lifestyle: She likes shopping especially those shopping malls in Tsim Sha Tsui, Causeway bay and Mongkok. She also likes reading fashion magazine.
Colour preferences: Black and white, purple.
Schoolmate C
Lifestyle: She likes mix and match style and Japanese culture. Dolls and comics are her favourite items, those she always keeps eyes on. Furthermore, she likes investigate make up.
Colour Preferences: Black and white, red, peach, brown, grey.
Liftstyle: Always wearing sharp and attractive clothes, but she would not wear animal print. Her wearing style is girlish and sytlish and never been sporty.
Colour preferences: Red and sharp blue.
Schoolmate B
Lifestyle: She likes shopping especially those shopping malls in Tsim Sha Tsui, Causeway bay and Mongkok. She also likes reading fashion magazine.
Colour preferences: Black and white, purple.
Schoolmate C
Lifestyle: She likes mix and match style and Japanese culture. Dolls and comics are her favourite items, those she always keeps eyes on. Furthermore, she likes investigate make up.
Colour Preferences: Black and white, red, peach, brown, grey.
2009年1月15日 星期四
Introduction
Hi~ This is Natalie Kwan. For the first entry, i would like to introduce myself first.
In my point of view, fashion is important to me, as well as everyone of us. It implies a person's image, taste or even his or her personality.
Fashion is a world of fantasy. It can be changed from day to day, but on the other hand, its spirit can last for thousands of years and has been appreciated by numerous fans.
In my point of view, fashion is important to me, as well as everyone of us. It implies a person's image, taste or even his or her personality.
Fashion is a world of fantasy. It can be changed from day to day, but on the other hand, its spirit can last for thousands of years and has been appreciated by numerous fans.
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